WRITING
Case Studies, Articles and Press
FEATURED
From Roundtable to Roadmap: Running a Customer Advisory Board
I co-founded and ran a board of eight customer executives. Their top priority became a published data standard, a 12-member subcommittee and new products, and it changed how we wrote our value props.
Read the case study (PDF) ↗
MORE WRITING
ALSO
Product videos, sales decks and website content. On LinkedIn, I lead with engineering metrics when the numbers make the case.
Pason DAS Automation · Wrote the post and designed the graphic. Worked with Operations and Pason US’s Director of Sales to turn DAS performance records into the results that matter to customers, and cleared the copy with Pason and our technology partner.
IWS Multi-Pad Extension · Wrote the post and created the visual. Worked with Production and Operations to get the details right, and sourced paid satellite imagery for the background.