04 // DESIGN
Built by Hand, Organized as a System
WHAT IT IS
In oilfield sales, the drawing and imagery often do the explaining before anyone reads the copy. These three pieces show how I build that: an icon family on a 24 px grid, technical line art of a frac site and the template behind every IWS datasheet.
HOW I WORK
I start from the engineering, then build every icon, drawing and page on one shared grid. Sales gets material that looks like one company, and a new datasheet takes days instead of weeks.
BRAND STANDARDS
I own the style guides and logo system: designing and rolling out new logos, retiring old ones, and working with trademark counsel on logos and taglines.
PLATFORM UI ICONOGRAPHY
FIELD HARDWARE LINE ART
MASTER DATASHEET TEMPLATE
FIELD PHOTOGRAPHY
Field photography from frac sites, drilling rigs and our remote operations center.