03 // TRADE SHOWS
Same Brand System, Built at Booth Scale
WHAT IT IS
Our trade show program, anchored by HFTC every year. I grew our HFTC presence from a 10×10 booth to a 20×10 plus a 15×70 outdoor trailer demo.
BIGGEST BUILD
HFTC: $85K for the 20×10 booth and the trailer demo, which I also led rewrapping onto the Pason brand.
HANDS-ON DEMO
SPE ATCE 2022: a 20×20 island booth built around our full demo system, the first time customers could operate it outside the field. I ran it end to end, from shipping and install to a live Red Zone demo. SPE later featured it in official ATCE imagery.
INDUSTRY EVENT
DEP Permian Basin BBQ Cook-Off (6,000+ attendees, invitation-only): I run our hospitality team end to end on a $55K budget, from the tent and vendors to every graphic and custom swag.
WHAT I OWNED
Planning, budgets, booth design and every graphic, vendors and swag. I also approve the sales team’s event and sponsorship spend and book our leaders on industry podcasts.
WHY IT MATTERS
In oilfield sales, relationships are built at shows. One brand system means customers see the same company on the show floor, in the datasheet and in the follow-up meeting.
SPE ATCE 2022 · 20×20 island booth built around the full demo system
The demo system, up close
HFTC · booth graphics up close
Demo trailer, rewrapped onto the Pason brand
HFTC · podcast set with our leadership
An early 10×10 booth, before we scaled up