01 // THE STORY
Bringing Two Brands onto One System
THE BRIEF
Four years of work in seven minutes, from startup brand to one system with Pason.
WHAT I OWNED
The story arc, the script and every graphic, built in Illustrator.
THE METHOD
Problem, system, proof, results. Beside each slide: the thinking and what I say in the room.
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SLIDE 01 // THE THINKING
Opens on the promise, not the résumé.
IN THE ROOM
“My job is turning complex engineering into the slides, datasheets and events our sales team relies on.”
SLIDE 02 // THE THINKING
Sets up the tension every acquisition creates.
IN THE ROOM
“When Pason acquired IWS, sales had two companies’ worth of materials. My job was to put both on one system.”
SLIDE 03 // THE THINKING
Proof over adjectives: real lines from published datasheets.
IN THE ROOM
“On a datasheet, raw numbers mean very little. So I write what the product does for their crew, their well and their schedule.”
SLIDE 04 // THE THINKING
Shows how one system scales with a small team.
IN THE ROOM
“Every datasheet for either brand starts from this template. That’s how I keep up with nine launches and four rebrands.”
SLIDE 05 // THE THINKING
Moves the story from the page to the field.
IN THE ROOM
“A customer sees the same company at the show and in the follow-up meeting.”
SLIDE 06 // THE THINKING
Ends on what changed, not what I did.
IN THE ROOM
“We grew from 8 datasheets to 27, and now I’m taking it back to 8, because more isn’t always clearer.”